I read an article recently about an innovative doctor who has based his new practice on the concept of collaboration with his patients. Instead of him telling them what to do, he asks for their input and then integrates their feedback with the plan for their health. It didn’t occur to me that this was a concept I should be marketing! Input from others and working together with people seems to be the only way, in my opinion, to create lasting, long term, successful results. After all, shouldn’t there be some degree of buy-in from everyone on the team? Collaboration is crucial to long term success. Let’s discuss….!